Multilingual placements
Publishers in Polish, Ukrainian, German and Spanish, approached in their own language by people who speak it. Translated outreach reads as translated outreach and gets ignored.
The question we get asked most is not how many links we can build, but how many will still be there next year. It is the right question. Everything in this process — the vetting, the manual outreach, the post-publication checks — exists to make the answer to that question a good one.
A little context
We have been doing this long enough to have made most of the available mistakes at our own expense. The process on this page is largely a list of things we now refuse to repeat.
We started as an in-house team doing this for one portfolio of sites, which is a useful way to learn the trade because you cannot hand the consequences to somebody else at the end of the quarter. When the process worked well enough that people started asking to borrow it, it became a service.
Nobody here came from a link marketplace. The background is in editorial and in running sites that depended on traffic, which is a different set of instincts than optimising a placement count.
Where we draw the line
- No links in footers, sidebars or author boxes sold as editorial placements. If it is not in the body, we do not call it a body link.
- No promises about rankings. We control where links come from; nobody controls a search engine.
- No invented metrics. We report what the placement is, not a score we made up to make it look better.
- No pages built the same week for the sole purpose of hosting your link.
- No publishers we would not read ourselves. It is a soft rule and it removes more candidates than all the hard ones together.
- No link networks. A publisher that quietly links to forty unrelated clients is a liability you inherit.
- No sites that exist only to sell links. If the archive is a wall of unrelated sponsored posts, we are not interested no matter what the metrics say.
Evidence, not summaries
Reports are written on the assumption that somebody sceptical will read them. Every placement carries the live URL, the anchor used, the target page, the publication date and a short note explaining why that publisher was on the list in the first place.
Nothing in the report is a score we invented. Where we quote a third-party metric we name the tool and the date it was pulled, because those numbers move and a figure without a date is decoration.
Alongside new placements, each report lists everything we re-checked from previous cycles and its current state. Links that disappeared appear in the report as clearly as links that went live.
If a placement did not happen, the report says which one and why. Campaigns that only ever report successes are hiding the interesting part.
Markets we cover
Coverage grew out of the work rather than a plan. These are the areas where we have publishers we trust and editors who take our calls.
Languages we run outreach in
- Czech
- Italian
- English (UK and US publishers)
- Portuguese
- Ukrainian
Our services
Editorial guest posts
We pitch a genuine article idea to the publisher, write it to their standard, and place your link inside the body where it supports the argument. No author boxes, no sidebar dumping.
Link profile audit
A full read of what you have, what is doing work, what is dead weight and what is actively risky. You get the audit whether or not you go on to buy placements.
Content support
If the page you want to build links to is not worth linking to yet, we will say so, and we can help fix it. Building links to a thin page is money spent teaching people the page is thin.
Ways to work together
Growth
- Higher monthly ceiling
- Anchor plan maintained across cycles
- Multilingual publishers available
- Quarterly strategy review
- Priority on reclamation work
Starter
- Small monthly placement count
- Publisher shortlist approval
- Contextual body links
- Full evidence report
- Scheduled re-checks
Scale
- Capped by our capacity, not your budget
- Dedicated publisher relationships
- Digital PR campaigns included
- White-label reporting
- Direct line to the person doing the work
Things worth knowing
Do you work with agencies under white label?
Yes. Reports can go out unbranded or under your own, and we are used to being the party that never speaks to the end client.
Where are you based?
The team is distributed across Europe, which is mostly why the outreach in Polish, Ukrainian, German and Spanish is done by people who actually speak those languages.
Do you guarantee rankings?
No, and you should be wary of anyone who does. We can guarantee where a link is placed, that it is live, and that we will keep checking it. What a search engine does with that is outside anybody's control.
Can you fix a profile somebody else built badly?
Often, yes. It usually starts with an audit and an unhappy conversation, and the first phase is subtraction rather than addition.
Do you place links to affiliate or YMYL pages?
Sometimes, and it depends entirely on the page. We will look at it and give you an honest read on whether publishers will take it.
Further reading
For anyone who wants the reasoning rather than the pitch, most of it has been written up over at:
Enquiries
The first step is always the audit, and it stands on its own — plenty of people take the audit, act on it themselves, and we never hear from them again. That is a perfectly good outcome.